Our Commitment

While the tourist office has previously engaged in a quality approach, today there is a desire to reappropriate this approach by adapting it to the innovative spirit of the organization, with the goal of giving more meaning to the actions to mobilize the teams and set new objectives that simplify daily tasks while being measurable for performance.
This is why we have chosen to rename this approach to L.A.C. Objective – Collective Agility Laboratory. More dynamic and identity-driven, it allows everyone to embrace it in their daily activities.

Logo Objectif LAC

The 9 Quality Commitments

  1. COMMUNITY

The intermunicipal tourist office implements the 10-year attractiveness strategy defined with its funding community, considering the human and budgetary resources allocated.

  1. INTERNAL

Visibility of actions to be implemented by the teams to achieve the organization’s objectives. Mobilization and engagement around the project. Managing through quality, with relevant indicators.

  1. PROMOTION

The Tourist Office commits to strengthening its attractiveness brand to generate customer flows to the destination.

  1. INSTITUTIONAL

The Tourist Office is involved in departmental and regional networks to promote its brand and qualify its offerings through the national labels it manages.

  1. SOCIOPROFESSIONAL

In the spirit of uniting forces, the Tourist Office aims to be close to its partners to evolve their offerings in line with the territory’s positioning and to ensure they are the primary ambassadors of this territorial brand.

  1. CLIENTS

Visitor satisfaction is a priority for the Tourist Office, whether it be in the reception gestures of its stakeholders or the quality of the infrastructure and facilities offered. Putting the customer at the heart of the process to align with their expectations and needs.

  1. SHOP

The development of the shop as a showcase for the destination and a source of profit.

  1. EVENTS

The development of events with strong emotional content to promote the territory beyond its borders while respecting its positioning

  1. COMMERZIALISATION

Commercialization as a source of profit through group or individual partnerships. By working on personalization and adapting to its stage of maturity.

The Quality Brand

To improve the reception and quality of tourist services in France, the state created the QUALITE TOURISME™ brand. This brand selects and brings together quality initiatives under a single symbol for customer satisfaction in hospitality, tourist residences, holiday villages, campsites, restaurants, cafés and brasseries, seasonal rental agencies, tourist offices, visitor sites, and leisure and sports activities. It is designed to provide customers with a recognizable sign that allows them to choose establishments offering high-quality services with confidence.
Through the Qualité Tourisme™ brand, the state and tourism professionals commit to:

  • A warm welcome
  • Attentive staff
  • Mastery of foreign languages
  • Personalized services
  • Clear and precise information
  • Assured cleanliness and comfort
  • The discovery of a destination
  • Consideration of customer feedback

The tourist office renewed the Qualité Tourisme brand in September 2023.

logo Marque Qualité

Classification of Tourist Offices

Category I Classification

The classification of Tourist Offices guarantees consistency and uniformity in the services provided to visitors of different holiday destinations in France. Established by the Ministry of Tourism in France, this classification consists of three categories: Category I (the highest) to Category III.
The difference between the three category levels lies in the provision of additional services, the actions developed, their scope, and the resources the Tourist Office has to continually improve reception, advice, and customer satisfaction.
Here are the main commitments of Tourist Offices depending on their category:

  • Provide a reception area and an easily accessible information space.
  • Offer a stay advisor and distribute quality information.
  • Facilitate tourists’ administrative processes.
  • Provide free information on local tourist offerings.
  • Be engaged in an internal quality approach.
  • Handle complaints and measure tourist satisfaction.

Renewed every 5 years.

Offices de Tourisme de France